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Chemistry of love: Using pheromones to locate your match

Chemistry of love: Using pheromones to locate your match By Nastaran Tavakoli-Far BBC World Provider It really is at Stories, a bar in east London, and here men and women are huddled around a table full of plastic bags stuffed with t-shirts evening. They’ve been taking right out the tops, pushing them for their noses – and sniffing them. Welcome to an occasion organised by the dating company Pheromone Parties. With all the online dating market now well well worth over Р’Р€2bn per year, it really is one of the businesses looking at chemistry to produce an ideal match between prospective partners. They have been utilizing pheromones – a fragrance we all produce and which some believe plays a huge part in attraction – and are also motivating us to smell our solution to real love. The idea is the fact that would-be daters sleep that is first exactly the same t-shirt for three evenings, after which to their arrival they put these shirts into numbered synthetic bags. Then likes the smell of a shirt, they can have their photo taken holding the numbered bag if someone. They are then projected onto a wall surface, as well as the top’s…

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